Jordan Rand: The Fashion Model Racing Through Sports Culture
Forget the limo out front, there’s no need for one for professional racer/model and content creator Jordan Rand, she has her bike. From the track to the streets to the runway, Jordan has been making her mark from luxury fashion houses to the world of racing. Once upon a time, athletes stayed in jerseys, and fashionistas stayed on catwalks. Now? Fashion and sports are not only playing on the same team, they’re co-captains of culture and couture. Designers are creating performance wear with couture sensibility. And brands? They're racing to sit at the intersection of function, flair, and fandom. With the worlds of sports and fashion continuing to intersect, Jordan is trailblazing her Barbie-like career path; she’s walking the runway and burning rubber on the track all the while looking fabulous doing it. Why settle for one career when you can do both or even do them together? Fashion and sports aren't a merger. It's a movement, whether you call it sportshion or just the future, but definitely consider it Sportsish.
High Heels, High Fashion, High Performance
Jordan Rand via Instagram @jordan_rand
Throughout her career in modeling, Jordan has worked with the best of the best, from Armani to Ducati, from Coach to Louis Vuitton, and she even landed the cover of Harper’s Bazaar. She not only knows how to work the camera but werk, period.
Jordan Rand via Instagram @jordan_rand
Recently, you may have seen her with Coach cheering on NASCAR’s only full-time female driver, Toni Breidinger, in the stands, along with Brehanna Daniels, who is NASCAR’s first black female tire changer.
Beyond magazine covers and runways, Jordan is a content creator known for creating content/doing campaigns with major fashion brands, such as Lacoste, many of which feature her own motorcycles. Rand’s bike is modeled after the stunning, cream-colored motorbike featured in the 2011 Chanel Coco Mademoiselle commercial, starring actress Keira Knightley. In the commercial, Keira Knightley is driving a 1974 Ducati 750 Super Sport, Jordan sports a Triumph Thruxton with the same look, along with a matching helmet.
Not Fast Fashion, Just Fashionably Fast
Jordan Rand via Instagram @jordan_rand
When Jordan Rand trades the runway for the racetrack, she doesn't just blur the lines between fashion and sport; she electrifies them. As a professional e-scooter racer, Rand brings high-speed precision to a world more often associated with high heels, proving that elegance and adrenaline aren’t mutually exclusive. Jordan’s dual identity as a fashion model and elite racer is what makes her unique style, blending feminine and masculine elements, truly stand out. It adds extra runway-worthy flair to her race-day headlines. She races with Green Journey Racers as a Team Principal in the eSkootr Championship league.
Up until now, you probably had no idea e-scooter racing was even a thing, and you wouldn’t be the only one. So what is it? The most stylish sport you’ve never heard of, until now, of course. Professional e-scooter racing is a relatively new motorsport co-founded by former Formula 1 driver Lucas di Grassi, which aims to combine high-speed electric scooter competition with sustainability, urban mobility themes, and cutting-edge technology. The fledgling sport is attempting to establish itself in the realm of motorsports, much like Formula E has with electric cars, but has yet to build a strong fan base. Riders like Jordan come from diverse backgrounds, including motorsport, cycling, and skateboarding.